Five years ago, on April 27, 2009, Norcal Waste Systems was rebranded as Recology. Why the name change? Well, it’s because the new name more accurately reflects who we are today and where we see ourselves in the future.
The company’s new name is deeply rooted in its heritage dating back over 90 years ago as one of the nation’s first urban recyclers. Recology, with its name clearly associated with the words recycling, renewal, reuse and reduction, intends to lead the evolution of the industry by eliminating waste from the vocabulary of consumers and municipalities alike.
Our name, Recology, continues to support our vision to see a world without waste and to follow our mission to build exceptional resource ecosystems in the communities we serve.
Mike Sangiacomo, President and Chief Executive Officer of Recology, explained the company’s re-branding best five years ago:
“Our industry is no longer about waste management – it is about waste zero. Our new name, Recology, will help move us away from the mentality of disposal as a mandate, to use less of what we have, and get more from what we use.”
Recology has lived up to the name. We’ve hit some exciting milestones in the past five years:
- On October 5, 2012, Recology and the City of San Francisco achieved an 80% diversion rate – the highest in the nation. Residents of San Francisco sent 367,300 tons of garbage to landfill in 2011, compared to 730,000 tons in 2000 – a 49.7% reduction.For more information on San Francisco’s recycling and diversion programs, view the documentary Recycling in America’s Greenest City.
- Recology’s high-quality customer service and innovative diversion programs have reached a growing number of communities in the last five years. In 2009, Recology served 50 communities across California. Today, Recology partners with 116 communities in California, Oregon, and Washington.Recology works closely with the communities it serves to find effective ways to increase diversion. When Recology assumed service for the 12 jurisdictions of the South Bayside Waste Management Authority (which includes the City of San Mateo) in 2011, the overall diversion rate rose from 56% to 66% in the first year.
- In November 2011, Recology and the City of San Francisco reached one million tons of compost through the curbside compost collection program (green bin). This is equivalent to offsetting emissions from traffic on the Bay Bridge for more than two years.Recology started collecting food scraps and yard trimmings for composting in 1996. Today, over 200 vineyards in Napa and Sonoma use Recology compost.
- Recology was honored to receive the 2013 ESOP Company of the Year Award for the California/Western States Chapter of the ESOP Association. Recology is a 100% employee-owned company through an Employee Stock Ownership Plan (ESOP).
Recology remains at the forefront of new sustainability programs. Today, Recology is piloting waste-to-energy projects, implementing state-of-the-art recycling and composting technologies, and finding new efficiencies for its collection services. We can’t wait to see what we’ll achieve together in the next five years!